In media studies, it is important to understand how globalization has shaped happened in the world, especially due to development of technology.
Through globalization, we have managed to make the world appear smaller. For example, the closest country to Australia is overseas and is 2,000 KM away, however, a single satellite signal can join us together, and present to us what is happening all over the world, live.
Technology has not only given us the power to communicate to one another in the same area, but on a global scale. People are falling in love via social media, doing their shopping online and businesses are expanding internationally. Although we all live on planet earth, each country develops at its own pace and has its own true identity. Globalization has managed to impact on this, especially through television shows and movies.
A prime example would be the influence of America on Australia. The United States, being the home of Hollywood and the rich and famous, has always produced quality entertainment and dominated the industry since World War II. Their social expectations, cultural practices and overall way of life is reflected in their media, unintentionally influencing international viewers, like our very own.
In the 1960s, we ditched the didgeridoo’s and local acts for British Rock ‘n’ Roll bands and America’s I Love Lucy, which we were able to access through technology.
“During the 1960s, American cultural influences rapidly filtered into Australia – primarily via music, cinema, and television. There are a number of historical reasons for this.
America emerged from WWII as the dominant global economic power and was well placed to export its cultural products to the world, including Australia.
At the same time, Australians in the 1960s were well placed to receive American cultural influences. People were more affluent than ever before and communications and transport technology was advancing rapidly, enabling an easier transmission of American products and ideas into Australian society. American concepts like consumerism and material aspirations also fitted well with Australia’s new pleasure-seeking suburban ideals.” – (2014, Skwirk)
The Americanization of our country can also been seen in our language, fashion and general knowledge. Children and teenagers who are exposed to high amounts of American television can adapt American accents and be completely oblivious to it. There are also statistics on the amount of Australian’s that have dialed 911 in an emergency instead of 000.
Andrew Guild explains Americanization of Australian’s culture as –
“a sad and terrible thing. It is a process whereby ordinary Australians are bombarded everyday with images of American lifestyle, so much that it merges almost unnoticed into their own lifestyle. It is a process whereby our home-grown entertainment industry is overwhelmed by the enormous powerhouse of the American economy, with drastic effects upon the modern Australian nation.” – (Ironbark Resources 2007)
Globalization has helped technology advanced, which has exposed these influences on our nation. In a never-ending cycle, Australia has been at risk of losing it’s cultural identity.
Monkey see, monkey do.
For a more detailed report on America’s influence on Australia, I highly recommend reading The Americanization of Australian Culture.
Butt, M.S., 2014, ‘Globalization, its impact on mass media’, The Nation, viewed 12/05/2014, http://www.nation.com.pk/national/24-Feb-2014/globalization-its-impact-on-mass-media
Guild, A., 2004, ‘The Americanization of Australian Culture’, Ironbark Resources, viewed 12/05/2014, http://www.ironbarkresources.com/articles/guild2004americanisation.htm
Khorana, S., 2014, ‘Globalisation and The Media, Week 1, PowerPoint Slides, BCM310, University of Wollongong, 12/05/2014, https://moodle.uowplatform.edu.au/course/view.php?id=2653
2014, ‘British influence on the Australian culture’, Skwirk, viewed 12/05/2014, http://www.skwirk.com/p-c_s-14_u-189_t-507_c-1880/american-and-british-cultural-influence-1960s/nsw/history/australia-s-social-and-cultural-history-in-the-post-war-period/social-and-cultural-features-of-the-1960s